Résultats lu par "Mike Lenz" dans Toutes les catégories

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

Predating written language and marching on through human history, the desire for ever-better timekeeping has spurred technological innovation and sparked theories that radically reshaped our understanding of the universe and our place in it.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Filled with stories of those who have walked the path of deconstruction without losing their faith, Invisible Jesus: A Book about Leaving the Church and Looking for Christ by Scot McKnight with Tommy Phillips is a prophetic call to discern if the faith we practice and the church we belong to is representative of the Jesus we follow.

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

In Love and Math, renowned mathematician Edward Frenkel reveals a side of math we've never seen, suffused with all the beauty and elegance of a work of art. In this heartfelt and passionate book, Frenkel shows that mathematics, far from occupying a specialist niche, goes to the heart of all matter, uniting us across cultures, time, and space.

Through accessible insights, The Earth Will Be Filled explores how the theme of glory can deepen your understanding of Scripture, offering you a meaningful way to reflect on God's majesty and presence. This book is an invitation to immerse yourself in the awe of God's glory. Step into the richness and wonder of God's glory with The Earth Will Be Filled, and discover how glory permeates Scripture and invites us into a life-transforming response.

This sequel to John Hattie's Visible Learning includes more than double the research, and expands on Hattie's model of teaching and learning based on evidence of impact.

To whom does a story belong? Who is its author? What is an author? Does it matter? These questions and more populate the subversive and audacious Patchwork, a comical tragedy that highlights the connective tissue that joins stories to themselves as well as to the grand history of storytelling itself.

This book will bring a new understanding of the neurology, physiology, and biochemistry of what creates this kind of sensitivity, and the medical conditions that are most likely to set it off. Even more important, it lists the many new approaches to reducing and curing these sensitivities, based on newly obtained knowledge.

What’s the most pressure you’ve ever been under? How did you react? What helped? What didn’t? Over the past five years, Dane Jensen has asked these questions of thousands of high performers - from Olympic gold medalists to Navy SEALs, politicians, executives, and busy parents. What has emerged from these conversations is that while everyone’s experiences under pressure are unique, pressure follows patterns and develops in predictable ways. If we can recognize the patterns, we can improve our ability to sidestep the biological traps that can sabotage us....

I wrote this mnemonic guide as an audiobook first to help you remember pharmacology drug names and principles quickly. While in the classroom your professors might say memorization doesn't matter, but you can't bring outside material to the board exam, so for this test, you do need to work on memory training. You already know the consequences of failing a class or board exam, so let's make sure that doesn't happen by getting pharmacology organized in your head once and for all.

With contributions by Paula Morgan-Johnson, Paula Sacks, Caroline R. Baltzer, James Hickey, Andrea Cole, Jan Bloom, and Deirdre Fay, Attachment Disturbances in Adults is a landmark resource for (1) understanding attachment, its development, and the most clinically relevant findings from attachment research, and (2) using this understanding to inform systematic, comprehensive, and clinically effective and efficient treatment of attachment disturbances in adults.

From ADHD and dyslexia to autism, the number of diagnosis categories listed by the American Psychiatric Association has tripled in the last fifty years. With so many affected, it is time to revisit our perceptions of people with disabilities. Psychologist and educator Thomas Armstrong illuminates a new understanding of neuropsychological disorders. He argues that if they are a part of the natural diversity of the human brain, they cannot simply be defined as illnesses. Armstrong explores the evolutionary advantages, special skills, and other positive dimensions of these conditions.

Starting a Business All-in-One for Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. This guide will help with every part of starting your own business-from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide.

At the heart of dealing with difficult people is handling their—and your own—emotions. How do you stay calm in a tough conversation? How do you stay unruffled in the face of passive-aggressive comments? And how do you know if you're difficult to work with? This book explains the research behind our emotional response to awful colleagues and shows how to build the empathy and resilience to make those relationships more productive.

The second edition of The Value Investors presents a collection of investing legend profiles from around the world. Chapters explore the investors' backgrounds, cultures, and personal stories, and reveal how life experiences have shaped their investment strategies and mindsets. This fascinating book shows you that value investing is a dynamic, constantly-changing strategy. Thoroughly revised and expanded, the book provides relevant updates on the professional and personal experiences of the investors since the first edition's publication.

If you suffer from ailments your doctors can't seem to diagnose or help - mysterious rashes, unpredictable digestive problems, debilitating headaches, mood and energy swings, constant tiredness - nerve compression is the likely cause. Sugar Crush exposes the shocking truth about how a diet high in sugar, processed carbohydrates, and wheat compresses and damages the peripheral nerves of the body.

Absinthe, an elixir made of alcohol and herbs, is a booming business. Yet it is still an underground culture, associated with mystery, romance, and bohemian lifestyles, in keeping with its popularity among the writers, artists, and other ne'er-do-wells. First produced in eighteenth century, the spirit, known as "the Green Fairy," was banned worldwide by 1914 before the bans were gradually overturned beginning in 2005, the year Switzerland relegalized absinthe.

The index fund was just one innovation fueled by The Vanguard Group founder Jack Bogle's radical idea in 1975 to make investors the actual owners of his new fund company. The end result was powerful: a fund company for the people and by the people. But Bogle's impact and this "great cost migration" reaches well beyond index funds into many other areas, such as active management, ETFs, the advisory world, quantitative investing, ESG, behavioral finance, and even trading platforms.